GO-TO-GIRL GUIDE TO NETWORKING

Networking Tips to take your Business to the Next Level

I actually prefer the word ‘connections’ to ‘Networking’. Because really, that’s what it’s all about… Making invaluable connections with people!  And I truly think that those connections can happen anytime and any place – not just at an ‘event’.  Like standing in line at a grocery store or waiting at school pick up. I’m not talking about handing someone your business card, but I am talking about having genuine conversations that come from a place of  “I wonder how I can help this person”.

For more fab tips grab my video & worksheet mini-course full of ‘Networking Tips to take your business to the Next Level’.

Whether you’re attending a live event or just meeting some people for coffee, here are some networking tips to help you…

WHAT TO WEAR

Plan your outfit ahead of time. I’m no fashion guru (in fact it took me till I was 40 to get my colours done and with the help of stylist Johanna-May I realised that pink, green and yellow were good for me and brown, grey and black not so much… Then with the help of Anna Chandler I understood the concept of your ‘essence’ and added more ‘metal’ (jewellery, sequins etc) into my look.

Here I am with some girls (including my sister) at the Tauranga Networking night. *We’re all wearing one of my fave NZ brands Augustine!

Anyways… what you wear to a networking event needs to be:

• In keeping with the occasion
• On brand
• Something that makes you feel comfortable and confident.

ENTERING A CONVERSATION

If you’re going to break into a conversation, approach a group of 3 rather than 2 people. It feels less like you’re ‘interrupting’ and one of the 3 is able to turn to you and welcome you in to the conversation while the others can finish what they were saying.

FOLLOW UP AFTERWARDS

I know how easy it is to leave an event and add a few new business cards to your growing pile… But it’s super important to follow up – especially with those people who you truly felt you could help.  I’m not talking about just following up with potential clients or customers, I’m talking about people who perhaps could benefit from an idea or an introduction that you can make!

Pop a note/reminder in your calendar for 2-3 days after the event/meet-up and send them an email.  **Do Not** add them to your ‘subscribers’ list as they haven’t officially opted-in so not only is it rude but it’s not legal.